CBD comes in many different forms. Three of these are isolate, distillate and whole plant.
CBD isolate has the highest concentration of CBD, at, approximately, 97-99% CBD. However, it is mostly used in topical and cosmetic products and is illegal to use in consumable products, such as oil tinctures.
CBD distillate, which we use at Rulu, is legal to consume, and, at 80% potency, is a fantastic product.
Lastly, is whole plant. Although whole plant contains a broad/full spectrum of all cannabinoids in the hemp plant, the CBD potency is fairly low at, anywhere between, 10%-20%. The majority of CBD products on the market are manufactured using whole plant.